Travora Media is powered by a team of relentlessly savvy leaders from travel, technology & advertising.
Headquartered in New York City with offices across the country and in the UK, the Travora Executive team includes:
Nan-Kirsten Forte Chief Executive Officer & Editor-in-Chief
Nan joined Travora as CEO in September 2011 after 13 years of ground-breaking success leading Consumer Services at WebMD. Most recently she was Executive Vice President, Brand Development and Chief Innovation Officer, and before that, Executive Vice President, Consumer Services, and an officer of WebMD Health Corp.
Nan helped establish WebMD as the #1 health information brand and one of the most trusted overall brands in America. She was instrumental in growing WebMD's consumer audience from less than 1 million to over 100 million monthly unique users and raising the WebMD Health Corp. market cap to more than $2 billion. She spearheaded the creation and launches of WebMD the Magazine, WebMD Video, WebMD Mobile, WebMD Pets, WebMD Baby, and WebMD Healthy Beauty. In addition, Nan oversaw and directed the development and growth of medicinenet.com, emedicinehealth.com and rxlist.com.
Dominic Butera Chief Financial Officer
Dominic joined Travora as Chief Financial Officer in September 2010, bringing nearly 25 years of senior financial leadership experience from a wide range of industries including online advertising, search, e-commerce, publishing, gaming, and financial services. Prior to Travora, Dominic was CFO at IAC's largest segment, Search & Media, which includes operating Ask.com, Dictionary.com, Evite, IAC Advertising Solutions, Ask Sponsored Listings and Mindspark. Dominic began his career with KPMG as a Certified Public Accountant.
A true Italian, Dominic wants to "travel to the Amalfi Coast, because there's no better place to enjoy the Italian way of life."
Ben Lin Vice President, Technology
Ben Lin joined Travora in 2009, bringing over 10 years of technology and development leadership experience with him. Prior to joining Travora, Ben held senior management positions at Travelocity and IgoUgo.
Ben has his sights set on Malaysia––"the melting pot of Asian cultures, the food, and the amazing beaches" are enough for him.
Juliana Jaoudi Vice President, Sales
As Senior Vice-President of global sales, Juliana is responsible for managing the company's sales, expanding its relationships with advertisers and overseeing the Travora Media sales team in the U.S., and Europe. Juliana has more than 15 years of digital advertising experience in both American and European markets. Prior to joining Travora Media, she consulted for global media companies including Daily Mail Group Trust in London (DMGT). She also held the position of Vice President, Digital Sales at the Los Angeles Times, where she built the online and mobile advertising department from the ground up. Prior to joining the Los Angeles Times, Juliana spent ten years in sales and business development leadership roles at AOL.
Juliana will venture "just about anywhere for beautiful shoes, interesting landscapes, and local art."
Jason Baird Vice President, Strategy & Operations
Jason is a world-class leader in online advertising strategy and operations. Jason joined Travora Media in October of 2010 from Geeknet, Inc. (Sourceforge.net, Slashdot.org, Thinkgeek.com), where he served as Chief Operations Officer, leading all sales and revenue operations.
Previously, Jason spent over a decade at MTV Networks (MTV.com, Nick.com, ComedyCentral.com, VH1.com, Gametrailers.com, AddictingGames.com, Shockwave.com, and Neopets.com). As a Director, he founded the online advertising operations department in 1999 and helped to pioneer online video advertising. He was promoted to Senior Director, Advertising Operations, in 2004 for the U.S. business, and then Vice President, Commercial Operations & Strategy for MTVN International, based in London. He initiated and supervised all aspects of multinational advertising operations, planning and product, and
Ray Witter Director of Sales, Europe
Ray manages our European advertiser and publisher relationships from our London Soho office. Since joining Travora in March 2007, Ray has been instrumental in creating and continually raising Travora's profile and reputation throughout Europe and our international markets.
Ray has 12 years experience as a digital advertising specialist. Prior to joining Travora, he held management positions leading small and large advertising sales teams at VNU, Hemscott, The Build Group and Newsquest, launching websites, magazines, and exhibitions.
Ray wants to explore the heart of Venezuela, "sailing down the Amazon River to experience the incredible rainforest wildlife."
Jonny Byrne Director, Advertising Solutions, Europe
Jonny joined the Travora office in July 2010. He has over 13 years of media sales experience, with the last decade dedicated to the digital space.
Jonny began his career with VNU where he rose to head the Business & Finance portfolio, launching VNU's first website and helping advertisers transition from print to digital. At the company's International division, Global Media, he devised Pan-European cross media solutions for advertisers including IBM, HP, Dell and Microsoft. Onto Italian ISP Tiscali, his agency sales team drove substantial revenue growth for seven years before Jonny moved onto Adify, founding their UK office.
Given the time, Jonny would ride his motorbike across the US, "the best way to see and experience any place and its people."





